PurposeWrite Publish — Terms of Service

Provider: PMAGI AB (“PurposeWrite Publish”, “we”, “us”, “our”)
Swedish corporate identity number (organisationsnummer): 556874-4592
VAT number: SE556874459201
Registered office: Slumnäsvägen 59, 135 61 Tyresö, Sweden
Contact: info@purposewrite.com
Service URL: https://purposewrite.com/mcp-terms
Effective date: 1 May 2026
Last updated: 1 May 2026

These Terms of Service (“Terms”) form a binding legal agreement between you and PMAGI AB, a Swedish limited company (aktiebolag) registered under organisationsnummer 556874-4592, which operates the service marketed as “PurposeWrite Publish” (part of the “PurposeWrite” family of products). By creating an account, connecting a third-party account, or otherwise accessing or using the Service, you confirm that you have read, understood, and agreed to these Terms. If you do not agree, do not use the Service.

If you are entering into these Terms on behalf of a company, organisation, public body, or other legal entity, you represent and warrant that you have the authority to bind that entity, and “you” in these Terms refers to that entity.

If you are a consumer (a natural person acting outside your trade, business, craft, or profession) resident in the European Union, the European Economic Area, the United Kingdom, or Switzerland, certain mandatory consumer-protection rules apply to your use of the Service regardless of what these Terms say. Where these Terms appear to conflict with those mandatory rules, the mandatory rules prevail. Section 17 explains your specific rights as a Swedish or EU consumer, including your right of withdrawal and your right to refer disputes to the National Board for Consumer Disputes (Allmänna reklamationsnämnden, “ARN”).

1. Definitions

In these Terms, the following capitalised terms have the meanings given below. Other capitalised terms are defined where they first appear.

1.1 “Account” means the account you register with PurposeWrite Publish to access the Service, whether created through a direct sign-up flow, through ChatGPT (as part of the connection process), or through a federated identity provider.

1.2 “Connected Account” means any third-party account you choose to link to the Service through OAuth or another authorisation mechanism, including your LinkedIn account, your self-hosted WordPress instance, and any additional social or publishing accounts we may support in the future.

1.3 “Connected Platform” means the third-party service to which a Connected Account belongs, including LinkedIn (operated by LinkedIn Ireland Unlimited Company), WordPress (your own self-hosted installation), and any other platforms we may support in the future.

1.4 “Content” means any text, images, links, captions, hashtags, metadata, or other material that you create, edit, upload, paste into, or transmit through the Service for the purpose of being published, drafted, or otherwise processed.

1.5 “ChatGPT” means the conversational service made available by OpenAI through which the Service is invoked as an MCP (Model Context Protocol) app.

1.6 “MCP” means the Model Context Protocol specification used to connect AI clients (such as ChatGPT) to external tools and services such as PurposeWrite Publish.

1.7 “Publishing API Provider” means the third-party publishing-API service we use to deliver Content to social platforms on your behalf, currently Zernio (https://zernio.com).

1.8 “Service” means the PurposeWrite Publish MCP service and any related websites, dashboards, integrations, applications, APIs, documentation, and support, as we make them available to you from time to time.

1.9 “Third-Party LLM” means any large language model or AI service operated by a third party that we may, in the future, call from our backend in order to process Content on your behalf.

1.10 “Consumer” has the meaning given in Swedish law, in particular the Distance Contracts Act (lag (2005:59) om distansavtal och avtal utanför affärslokaler) and the Consumer Sales Act (konsumentköplag (2022:260)).

1.11 “Business User” means any user who is not a Consumer, including companies, sole traders acting in a professional capacity, organisations, and public bodies.

2. The Service

2.1 PurposeWrite Publish is an MCP service that lets you draft, edit, and publish content from inside ChatGPT to your Connected Accounts. At launch, supported Connected Platforms are LinkedIn and self-hosted WordPress. We expect to add further platforms (such as Instagram, X, Snapchat, and others) over time. Adding or removing Connected Platforms does not require a new agreement; it is a normal product change as described in Section 14.

2.2 When you invoke the Service through ChatGPT, an editor opens in which you manually review and edit text before posting. You can attach images. You can highlight portions of the text and ask ChatGPT (using your own ChatGPT session) to rewrite or refine them. The Service is designed so that you remain in control: nothing is published to a Connected Platform unless you explicitly confirm the action.

2.3 To deliver posts to social platforms we route requests through our Publishing API Provider, Zernio. Zernio handles the OAuth flows with social platforms and stores the OAuth credentials needed to publish on your behalf. Posts to your self-hosted WordPress instance are sent directly from us to your WordPress server using credentials you provide.

2.4 In the future, we may also call Third-Party LLMs from our own backend to process Content (for example, to apply tone-of-voice rewriting or summarisation features). When we do, the Content will transit through our servers but will not be stored by us beyond what is strictly necessary to perform the requested operation. We describe how we treat data in our Privacy Notice.

2.5 The Service is provided as an online software service. There is no on-premise installation. You access the Service through ChatGPT, through our website, or through any client we expressly support.

3. Eligibility

3.1 You must be at least 18 years old, or the age of majority in your jurisdiction if higher, to create an Account. The Service is not intended for children. Consistent with OpenAI’s app directory rules, our app is designed to be appropriate for general audiences aged 13 and above when used inside ChatGPT, but creating an Account, accepting these Terms, and connecting third-party accounts requires that you have the legal capacity to enter into a binding contract.

3.2 You must not use the Service if you are barred from doing so under applicable export-control, sanctions, or similar laws, or if your use would violate the terms of service of a Connected Platform that you are linking.

3.3 If you create an Account on behalf of a legal entity, you represent that you are duly authorised to bind that entity to these Terms, and references to “you” include that entity.

4. Account, Authentication, and Connected Accounts

4.1 To use the Service you will need to authenticate. Authentication may take place through ChatGPT (using OAuth 2.1 in accordance with the MCP specification), through our website, or through a federated identity provider we support.

4.2 To publish to a Connected Platform you will need to connect the relevant Connected Account. For social platforms (such as LinkedIn) the connection is established through our Publishing API Provider’s OAuth flow; the OAuth tokens are stored by the Publishing API Provider, not by us, and we hold only the API reference needed to instruct the provider to post on your behalf. For self-hosted WordPress, the credentials you provide (typically a WordPress Application Password or REST API key) are stored by us in encrypted form. We never ask for, and never store, your Connected Platform main account password.

4.3 You can disconnect a Connected Account at any time, either inside the Service or directly with the Connected Platform. Disconnection causes us to delete (and instruct the Publishing API Provider to delete) the associated credentials. The Connected Platform may continue to retain content you have published to it; that content is governed by that platform.

4.4 You are responsible for keeping your Account credentials and any device or session you use to access the Service confidential and secure. You are responsible for all activity carried out through your Account, except to the extent that activity results from our breach of these Terms or applicable law. Notify us promptly at info@purposewrite.com if you suspect unauthorised access.

4.5 We may suspend or terminate your Account, or any Connected Account link, in accordance with Section 15.

5. Acceptable Use

5.1 You agree to use the Service only for lawful purposes and in accordance with these Terms, our published documentation, and the terms of every Connected Platform and AI provider involved (including, in particular, OpenAI’s Usage Policies and the LinkedIn User Agreement and API Terms of Use).

5.2 You must not, and must not attempt to:

(a) post or transmit Content that is illegal, defamatory, harassing, hateful, fraudulent, sexually exploitative of minors, or that infringes any third party’s intellectual property, privacy, or other rights;

(b) use the Service to send spam, perform scraping or surveillance, build profiles of individuals, perform sales or recruiting prospecting through LinkedIn data, or otherwise act in a way that is restricted by a Connected Platform’s developer policies;

(c) attempt to circumvent any rate limit, security measure, authentication mechanism, or access control in the Service, ChatGPT, the Publishing API Provider, or any Connected Platform;

(d) reverse engineer, decompile, disassemble, or otherwise attempt to discover the source code or underlying ideas of the Service, except to the extent this restriction is prohibited by mandatory law;

(e) use the Service to develop, train, fine-tune, or evaluate any AI model that competes with the Service, ChatGPT, or any of our service providers;

(f) impersonate another person or organisation, or post Content on behalf of an account you are not authorised to operate;

(g) introduce malware, viruses, exploits, or anything designed to disrupt or damage the Service or any third-party system; or

(h) use the Service in any way that violates applicable laws on data protection, marketing, consumer protection, or commercial communications.

5.3 You are solely responsible for the Content you create, edit, and publish through the Service. We do not pre-screen, edit, or endorse Content. You confirm that you have all rights, licences, and permissions necessary to publish the Content to the relevant Connected Platform.

5.4 LinkedIn and other Connected Platforms have their own rules about what may be posted, how often, and on whose behalf. Your use of the Service does not relieve you of those obligations. If a Connected Platform suspends or terminates your account on its side, the integration will stop working and there is nothing we can do about that on your behalf.

6. Your Content; Licence to Us

6.1 As between you and us, you retain all ownership and intellectual property rights in your Content. We do not claim ownership of anything you write, draft, edit, or publish through the Service.

6.2 To operate the Service you must grant us, and you hereby grant us, a limited, worldwide, non-exclusive, royalty-free, sublicensable (only to our service providers and to the Connected Platforms you direct us to publish to) licence to host, transmit, format, transform, adapt to platform requirements, and otherwise process your Content solely as needed to:

(a) provide, maintain, secure, and support the Service;

(b) carry out the publishing, editing, and AI-assisted operations you initiate;

(c) relay your Content to ChatGPT, to the Publishing API Provider, to a Connected Platform, or to a Third-Party LLM (in each case at your direction);

(d) comply with applicable law and respond to lawful requests by public authorities; and

(e) detect, investigate, and prevent abuse, fraud, or security incidents.

6.3 We do not use your Content to train any AI model owned or controlled by us, and we contractually instruct any Third-Party LLM provider we use not to train on your Content where the provider’s standard terms allow this. Where you choose to send Content through ChatGPT or to any other third party, the data handling of that third party applies; this is outside our control. See our Privacy Notice for details.

6.4 We do not permanently store your Content. Content may transit through our infrastructure (in particular when relayed to a Third-Party LLM in the future), but we do not maintain a content database, archive, or backup of what you draft or publish.

7. Third-Party Services

7.1 The Service depends on, integrates with, or directs Content to a number of third-party services, including OpenAI (ChatGPT), Zernio (Publishing API Provider), LinkedIn, your own self-hosted WordPress instance, future Third-Party LLM providers, our hosting provider in Sweden, and (in the future) payment processors and analytics providers.

7.2 These third parties are separate businesses with their own terms, policies, and privacy notices. Your use of them is governed by those documents. By way of example:

(a) OpenAI is the operator of ChatGPT and the App Directory through which the Service is discovered and invoked. OpenAI’s data handling for its own products is governed by OpenAI’s terms and privacy policy.

(b) Zernio is our Publishing API Provider. Zernio handles the OAuth connection to and the act of posting on social platforms on our behalf. Zernio’s processing is governed by its own terms and privacy policy.

(c) LinkedIn governs what you can post, how often, and on whose behalf, through the LinkedIn User Agreement, the LinkedIn Privacy Policy, and the LinkedIn API Terms of Use and Marketing API Program Terms.

(d) Your self-hosted WordPress instance is operated entirely by you. You are responsible for its security, availability, terms, and privacy posture. We have no relationship with your hosting provider or with any plugin you choose to install.

7.3 We are not responsible for, and disclaim all liability arising from, the acts, omissions, availability, security, accuracy, or content of any third-party service. If a Connected Platform changes its API, deprecates a feature, blocks our access, or otherwise prevents us from delivering a feature that depends on it, we may modify or discontinue the affected feature without liability to you, subject to your statutory consumer rights.

7.4 Where we relay your Content to a Third-Party LLM, that LLM provider’s terms apply to the data we send. We will keep the list of providers we use up to date in our documentation and Privacy Notice.

8. Our Intellectual Property

8.1 We and our licensors retain all rights, title, and interest in and to the Service, including all software, infrastructure, models, prompts, interfaces, designs, documentation, the PurposeWrite and PurposeWrite Publish names and logos, and any improvements or derivative works of any of the foregoing. Nothing in these Terms transfers any of those rights to you, except for the limited licence to use the Service expressly described in these Terms.

8.2 Subject to your continued compliance with these Terms, we grant you a limited, personal, non-exclusive, non-transferable, non-sublicensable, revocable licence to access and use the Service for your own personal or internal business purposes.

8.3 If you send us suggestions, feedback, ideas, or proposed improvements (“Feedback”), you agree we may use, modify, and exploit that Feedback for any purpose without restriction or compensation, and that you have no obligation of confidentiality regarding it on our part.

9. Free and Paid Plans

9.1 At launch, the Service is offered free of charge. We reserve the right to introduce paid plans, usage-based pricing, premium features, or paid add-ons at any time, on notice, and subject to your statutory rights as a Consumer. Any paid plan will be governed by these Terms together with the order page or pricing page you accept at the time of purchase.

9.2 Where paid plans become available, the following will apply (in addition to any specific terms presented at checkout):

(a) Fees and taxes. Prices are stated exclusive of VAT and other applicable indirect taxes unless we expressly say otherwise. Where you are a Consumer in Sweden or another EU/UK jurisdiction, prices displayed in our consumer-facing checkout will include VAT, calculated at the rate applicable to your jurisdiction (Swedish standard VAT is currently 25%). Where you are a Business User established outside Sweden but inside the EU and provide a valid VAT identification number, the reverse-charge mechanism may apply.

(b) Billing cycle. Subscription plans renew automatically at the end of each billing cycle (monthly or annual, as you choose) at the then-current price for the plan, unless you cancel before the end of the current cycle. Usage-based fees are charged in arrears for actual usage in the period.

(c) Payment method. You authorise us, or our payment processor acting on our behalf, to charge your payment method for all amounts due. You are responsible for keeping payment information current.

(d) Cancellation. You can cancel your subscription at any time inside the Service. Cancellation takes effect at the end of the then-current billing cycle. Except where required by mandatory law, fees already charged are not refunded.

(e) Failed payment. If a payment fails, we may retry, suspend access to paid features, or downgrade your Account to the free plan after reasonable notice.

(f) Price changes. We may change prices on at least 30 days’ written notice, effective at the start of your next billing cycle. If you do not accept a price change, you can cancel before the change takes effect.

(g) Promotions and trials. Free trials and promotional offers may have additional terms shown at signup. If you do not cancel before the end of a free trial that is set to convert to a paid plan, your payment method will be charged.

9.3 The Service is offered as a digital service. Your obligation to pay fees is independent of your actual usage, except for the parts of pricing expressly described as usage-based.

10. Right of Withdrawal for Consumers (EU/EEA/UK)

10.1 If you are a Consumer resident in the EU, the EEA, or the UK, you have a statutory right of withdrawal of 14 days, calculated from the day the contract was concluded, in respect of distance contracts you enter into with us. In Sweden this right is set out in the Distance Contracts Act (lag (2005:59) om distansavtal och avtal utanför affärslokaler).

10.2 The Service is a digital service. To enable us to make the Service available to you immediately upon registration, by accepting these Terms and pressing the relevant button at checkout (or, while the Service is free of charge, by registering and starting to use it) you expressly request that performance of the Service begin during the 14-day withdrawal period and you acknowledge that:

(a) for a paid digital service that we have begun to perform with your consent during the withdrawal period, you may still withdraw, but you may be required to pay for the part of the service supplied up to the moment you exercise your withdrawal; and

(b) for digital content not supplied on a tangible medium, you lose your right of withdrawal once performance has begun, provided that you expressly consented and acknowledged you would lose the right.

10.3 You can exercise the right of withdrawal by sending us a clear statement at info@purposewrite.com before the deadline. You can use the standard withdrawal form provided by the Swedish Consumer Agency (Konsumentverket), but you are not required to. Where the right of withdrawal applies and you exercise it in time, we will refund any payments made (less, where applicable, the proportionate value of any service already used) within 14 days, using the same means of payment you used for the original transaction unless we agree otherwise with you.

11. Faulty Digital Service; Statutory Consumer Rights

11.1 If you are a Consumer in Sweden, your rights regarding faulty goods, digital content, and digital services are governed by the Consumer Sales Act (konsumentköplag (2022:260)). These rights apply alongside, and override where they conflict with, anything in these Terms.

11.2 In particular, where the Service does not conform to what you can reasonably expect of a service of this kind:

(a) you may require us to remedy the fault free of charge;

(b) if remedy is not possible or is not provided within a reasonable time, you may be entitled to a price reduction or to terminate the contract; and

(c) you may, in some circumstances, be entitled to compensation for direct loss caused by the defect.

11.3 To preserve your rights, please notify us of any defect within a reasonable time after you discover it (notice within two months is always considered timely under Swedish law), at info@purposewrite.com.

11.4 Your statutory rights as a Consumer in other jurisdictions (including under UK consumer law) apply in addition to these Terms and are not limited by them.

12. Disclaimer of Warranties

12.1 To the maximum extent permitted by applicable law, and subject to the mandatory consumer rights described in Sections 10 and 11, the Service is provided “as is” and “as available”. We do not warrant that the Service will be uninterrupted, error-free, secure, fit for any particular purpose, free of malware, or compatible with any specific configuration of your equipment, browser, ChatGPT version, Connected Platform, or other software.

12.2 We do not warrant any output of ChatGPT, of any Third-Party LLM, or of any feature of the Service that produces text suggestions. Such output is generated by predictive models and may be inaccurate, biased, offensive, or otherwise unsuitable. You are responsible for reviewing all output before publishing it.

12.3 We are not responsible for the availability, performance, accuracy, or behaviour of any Connected Platform, the Publishing API Provider, ChatGPT, or any Third-Party LLM.

13. Limitation of Liability

13.1 Nothing in these Terms limits or excludes our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; (c) gross negligence or wilful misconduct; (d) any liability that cannot be limited or excluded under applicable mandatory law, including mandatory consumer-protection law in your jurisdiction.

13.2 Subject to Section 13.1, and to the maximum extent permitted by law:

(a) we will not be liable for any indirect, incidental, consequential, special, or exemplary loss or damage, loss of profits, loss of revenue, loss of business, loss of goodwill, loss of opportunity, or loss or corruption of data, in each case whether direct or indirect; and

(b) our aggregate liability arising out of or in connection with the Service, whether in contract, tort (including negligence), under statute, or otherwise, will not exceed the greater of (i) the total fees you have paid to us for the Service in the twelve (12) months preceding the event giving rise to the claim, or (ii) one hundred euros (EUR 100).

13.3 If you are a Consumer, the limitations in Section 13.2 apply only to the extent permitted by mandatory law in your country of residence. The cap in Section 13.2(b) does not apply to types of damage that, under your local mandatory law, cannot be capped or excluded against a Consumer.

13.4 You agree that the limitations and exclusions in this Section reflect a reasonable allocation of risk between us, are an essential part of the bargain, and apply even if any limited remedy fails of its essential purpose.

14. Changes to the Service and to These Terms

14.1 We may, from time to time, modify, add to, or discontinue features of the Service. We will not make changes that materially reduce the functionality of a paid plan you have already paid for during a paid period, except where the change is required for legal, security, or technical reasons or where we offer you a pro-rata refund.

14.2 We may amend these Terms by posting an updated version on our website and, where the change is material, by giving you reasonable advance notice (for example by email or in-product notice). The updated Terms take effect on the date stated in the notice. Your continued use of the Service after the effective date constitutes acceptance.

14.3 If you are a Consumer and you do not accept a material change to these Terms or to the Service, you may terminate your subscription with effect from the date the change would take effect, free of charge.

15. Suspension and Termination

15.1 You may stop using the Service at any time. If you have a paid subscription, you may cancel it as described in Section 9.

15.2 We may suspend or terminate your Account, or any Connected Account link, immediately and without prior notice if:

(a) you materially breach these Terms (including the acceptable-use rules in Section 5);

(b) we are required to do so by law, by a court order, or by a competent authority;

(c) we reasonably believe your continued use poses a security, fraud, or legal risk to us, to other users, the Publishing API Provider, or a Connected Platform;

(d) a Connected Platform or the Publishing API Provider requires us to do so, or revokes our access in respect of you;

(e) OpenAI removes the Service from the App Directory or restricts our integration; or

(f) the Service is being decommissioned.

15.3 In less urgent cases we will give you reasonable advance notice and, where appropriate, the opportunity to cure.

15.4 On termination, your right to access the Service ends. We will delete your Account data in accordance with the Privacy Notice. Sections that by their nature should survive termination (including Sections 6.3, 8, 12, 13, 16, 17, 18 and 19) will survive.

16. Indemnification (Business Users only)

16.1 If you are a Business User, you agree to defend, indemnify, and hold harmless PMAGI AB, its affiliates, and its officers, directors, employees, and agents, from and against any claims, damages, liabilities, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your Content; (b) your use of the Service in breach of these Terms or applicable law; (c) your violation of any rights of a third party (including any Connected Platform’s terms); and (d) your acts or omissions in respect of any Connected Account.

16.2 This Section 16 does not apply to Consumers.

17. Governing Law; Disputes

17.1 These Terms, and any dispute or claim arising out of or in connection with them or their subject matter (including non-contractual disputes), are governed by Swedish law, excluding its conflict-of-laws rules and the United Nations Convention on Contracts for the International Sale of Goods.

17.2 If you are a Consumer resident in the EU, the EEA, the UK, or Switzerland, the choice of Swedish law in Section 17.1 does not deprive you of the protection afforded to you by mandatory provisions of the law of the country in which you have your habitual residence.

17.3 Disputes with Business Users. Any dispute, controversy, or claim arising out of or in connection with these Terms, including the existence, validity, breach, or termination of these Terms, will be finally resolved by the courts of Sweden, with Stockholm District Court (Stockholms tingsrätt) as the court of first instance.

17.4 Disputes with Consumers. If you are a Consumer, you can bring proceedings in the courts of the country in which you have your habitual residence, and you can also be sued in those courts. Nothing in this Section 17 limits this right.

17.5 Out-of-court dispute resolution for Consumers. If you are a Consumer and we have a dispute that we cannot resolve directly, you can refer the matter to the National Board for Consumer Disputes (Allmänna reklamationsnämnden, “ARN”), Box 174, 101 23 Stockholm, www.arn.se. ARN issues recommendations only, but we will participate in ARN proceedings in good faith. As a Consumer in another EU country you can also use the alternative dispute resolution body listed for online services in your own jurisdiction, accessible through the European Consumer Centres Network (ECC-Net) and the Consumer Redress Portal at https://consumer-redress.ec.europa.eu. The European Online Dispute Resolution platform was discontinued on 20 July 2025; we therefore no longer link to it.

17.6 Before initiating any formal proceedings, we encourage you to contact us at info@purposewrite.com so we can try to resolve the matter informally.

18. Notices and Communications

18.1 We may send notices to you by email to the address associated with your Account, by in-product message, or by posting on our website. Notices are deemed received on the day they are sent (for email and in-product messages) or on the day they are posted (for website notices).

18.2 You may send notices to us by email to info@purposewrite.com or by post to PMAGI AB, Slumnäsvägen 59, 135 61 Tyresö, Sweden.

18.3 You agree to receive electronic communications from us in connection with the Service. Where required by law, we will obtain your consent to receive marketing communications and you can withdraw that consent at any time.

19. Miscellaneous

19.1 Entire agreement. These Terms, together with our Privacy Notice and any order page or product-specific terms we expressly reference, constitute the entire agreement between you and us regarding the Service and supersede any prior agreements regarding its subject matter.

19.2 Severability. If any provision of these Terms is held to be invalid or unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will continue in full force and effect.

19.3 No waiver. Our failure to enforce any provision is not a waiver of our right to do so later.

19.4 Assignment. You may not assign or transfer these Terms or your Account without our prior written consent. We may assign these Terms to an affiliate or in connection with a merger, acquisition, reorganisation, or sale of all or substantially all of our assets, on notice to you.

19.5 Force majeure. Neither party is liable for delay or failure to perform caused by events outside its reasonable control, including natural disasters, war, terrorism, civil unrest, strikes, internet or hosting outages, denial-of-service attacks, third-party service failures, and acts of public authorities.

19.6 Relationship. Nothing in these Terms creates an agency, partnership, joint venture, or employment relationship between you and us.

19.7 Language. These Terms are made available in English. We may provide translations for convenience; in case of conflict, the English version prevails, except where mandatory consumer law in your jurisdiction requires another language to apply.