It’s a Tuesday in October. We’re in the middle of a product shoot for a client, lights up, camera on a slider, nobody’s checking their phone. Three emails came in between 10am and 2pm. One is a corporate inquiry about a product launch video. Real scope, real company, they want to set up a call….
New customer inquiring about your products and services – yes! However, writing email replies is one of those tasks that’s never hard but somehow always tedious. You know roughly what you want to say. You’ve said it before. You’ll say it again. But each time a new inquiry lands, you have to start from nothing:…
Picture this: someone needs video production for an upcoming product launch. They spend ten minutes typing out a small brief, then send it to five companies they found on Google. Then they go make a coffee. They are not comparing your portfolio in detail against everyone else’s. They are just waiting to see who replies…
A practical guide for content leaders navigating the gap between AI adoption and AI maturity. The Uncomfortable Truth About Your Team’s AI Usage By now, your team is using AI. That’s no longer the question. Industry data shows that 91% of marketing teams have integrated AI tools into their daily workflows, a dramatic jump from…
The case for SOPs: AI with Human In The Loop (HITL) Transitioning from Uncoordinated Adoption to Operational Excellence The professional landscape of digital marketing and corporate communications has entered a period of profound structural transformation. While the adoption of generative artificial intelligence has progressed at an unprecedented rate, the transition from experimental usage to operational…
If you’ve ever tried to use AI to edit a lengthy document, you’ve probably run into a frustrating wall. The technology that seems so capable in demos falls apart when you actually need it to handle serious amounts of text. I recently discovered this the hard way while updating a product manual. What should have…
SoMe Commenter is an app that makes social media commenting a scalable marketing strategy, without risking your brand with automations, agents and bots. The Problem It Solves Social media commenting works. It builds awareness, establishes authority, and drives conversions. Comments on Reddit even feed directly into AI search engines like ChatGPT training. But doing it…
You’ve probably heard LinkedIn influencers talk about this. They’re right. Social Media Commenting works. The numbers back it up LinkedIn’s new impression metric shows comments often get 30–75x more views than likes. Ertiqah The 80/20 Rule of LinkedIn Engagement proposes that 80% of your LinkedIn success comes from commenting and engaging, while just 20% comes…
By Petter Magnusson How do they compare to chat & custom GPTs? If you already use AI daily, you’ve probably moved past “plain chat” to these tools. And yet, the confusion usually increases, not decreases. They all feel similar.They all promise “custom AI.”They all kind of work — until they don’t. This article doesn’t explain…
Why Breaking Tasks Into Small Steps Beats One Big Prompt (And Why Purposewrite Is Built for It) By Petter Magnusson LLMs can do amazing things—research, analysis, writing, restructuring, formatting, optimization. But when you ask an AI to do all of that inside one giant prompt, the output becomes unpredictable. This is the fundamental limitation of…