Social Media Commenting: The strategy that actually works

You’ve probably heard LinkedIn influencers talk about this. They’re right. Social Media Commenting works. The numbers back it up LinkedIn’s new impression metric shows comments often get 30–75x more views than likes. Ertiqah The 80/20 Rule of LinkedIn Engagement proposes that 80% of your LinkedIn success comes from commenting and engaging, while just 20% comes…

Comparing AI tools

When chat is not enough – comparing AI tools

By Petter Magnusson How do they compare to chat & custom GPTs? If you already use AI daily, you’ve probably moved past “plain chat” to these tools. And yet, the confusion usually increases, not decreases. They all feel similar.They all promise “custom AI.”They all kind of work — until they don’t. This article doesn’t explain…

Break up big prompts

Why you should be breaking down big tasks into small prompts

Why Breaking Tasks Into Small Steps Beats One Big Prompt (And Why Purposewrite Is Built for It) By Petter Magnusson LLMs can do amazing things—research, analysis, writing, restructuring, formatting, optimization. But when you ask an AI to do all of that inside one giant prompt, the output becomes unpredictable. This is the fundamental limitation of…

AI automation platform categories

A Practical Guide to AI Workflow & Automation Platforms

By Petter Magnusson Table of Contents How to Choose the Right Category AI platforms now span dozens of categories, each solving very different types of problems.  The challenge isn’t “Which tool is best?”  More important is: which category fits the work you’re actually trying to do? Below you’ll find a clean breakdown of all the…

The Most Valuable Skill in AI is Knowing When to Stop Automating

The Most Valuable Skill in AI is Knowing When to Stop Automating

By Petter Magnusson First was prompt enginering… I think we all knew it couldn’t last. That whole phase where being an AI whisperer felt like a superpower… it was fun. Waaaay too fun, actually. But it was just a phase. Being an expert at writing one perfect prompt is like being an expert at using…